Before I recommend anything, I spend time where the work happens: on the shop floor, in the tasting room, in your marketing calendar and your client data.
I start with your numbers, your team and your clients. I talk to the people doing the work, from sales associates to whoever runs your social accounts.
I look at how clients find you, what makes them buy, and what brings them back, and what your team already does well.
I rank opportunities by impact and effort, starting with two or three quick wins so the team sees results early.
We put the plan in place and run it together, with each action tied to your growth targets.
Good marketing starts with the client, not the channel or the platforms. Once I understand who your clients are and how your business works, the right campaigns, tools and budget decisions become much clearer.
Choose the format that matches where you are today. Many clients move from one to another as their needs change.
For brands that need a leader
You need senior marketing leadership, but not a full-time hire yet. I join your business one or two days a week and own the marketing function: strategy and annual plan, budget, campaign calendar, client retention programs, agencies/vendors, coaching your team and reporting to leadership. I'm accountable for results like any team member.
For brands that need a plan -- or a fix
A defined project with a set deliverable, fee and timeline. Typical missions are a marketing audit and roadmap, a go-to-market plan for a new product or market, a CRM and loyalty program redesign, or choosing new marketing technology. When I leave, your team has a written plan, clear priorities, and knows how to carry it out.
For brands that need a sounding board
For founders and marketing leads who have a team in place and want a senior opinion before big decisions. We meet monthly to review your results and plan, and you can call me when something comes up between sessions, like a hire, an agency pitch or a budget question.
Looking for something different -- a workshop, a speaking engagement, team training, or a project that doesn't fit a box? Let's talk.
Whether you're a growing winery, a wellness brand, or a multi-site hospitality group -- if your clients matter more to you than your transactions, we'll understand each other quickly.
I've worked inside luxury boutiques, tasting rooms, ecommerce teams and multi-brand groups. I know what it's like to run a marketing plan with a small team, a tight budget and a new launch every month.
Brands like Tiffany & Co. and Sephora expect every client touchpoint to be right, across thousands of clients and dozens of stores. I bring that same discipline to smaller teams, without the complexity they don't need.
Most marketing plans start with channels and campaigns. Mine starts with your clients: who they are, what they value, what makes them return. That's what makes the budget work harder, because you stop spending to win the same client twice.
I join your meetings, sit with your team and work to the same deadlines. The way I work with you is the way I'll help you work with your clients.
Cyndia didn't just hand us a strategy -- she sat with our team, understood how we actually work, and built something we could execute from day one. Within six months, our client retention had measurably improved.
What sets Cyndia apart is her ability to see the full picture. She connected our data, our customer journeys, and our commercial goals in a way no one had done before. It changed how we think about our clients.
We hired Cyndia to fix our loyalty programme. She ended up transforming how our entire team thinks about customer relationships. That shift has been worth far more than any single project.
Names anonymised for confidentiality. Full references available on request.
Have a specific project in mind, or just want a second opinion on your marketing? Send me a note. The first conversation is free, and there's no sales pitch. If you're in Victoria, the coffee is on me.
